The
Merchant North
Blog

Welcome to our world of marketing exploration. Here, we demystify the secrets of successful marketing campaigns, decode industry trends, and share expert advice to elevate your brand presence.
Our dedicated team curates a diverse range of topics to cater to your specific needs and interests.
We've got you covered from tips to boost your social media engagement, optimize your website for conversions, enhance your email marketing strategy, and so much more.
January 26, 2023

Signs it’s Time to Switch Creative Agencies

Your relationship with your creative agency should have all the signs of a positive and healthy partnership.
January 18, 2023

Colours and Fonts Matter

The psychology of colour is a complex subject, and there are some variations in their associations for people depending on the context and culture. With that caveat out of the way, let's explore colours and fonts and the emotions they can conjure in your audience.
January 9, 2023

Telling a Better Story

Telling a brand story that captivates and inspires requires going beyond the marketing books and looking to the masters of storytelling.
December 14, 2022

Marketing with Empathy

Empathetic marketing is an approach to marketing that focuses on creating a deep understanding of the customer's needs and emotions to promote products or services effectively.
December 8, 2022

Staying Creative in Hybrid Work Environments

Are you a fan of working from home, or do you need the buzz of the office to stimulate your creative juices?
November 29, 2022

Marketing and HR - We're not so different

A strong job market and growing competition for talented workers have forced HR departments to become marketers and branding specialists to help their companies stand out to potential hires.
November 22, 2022

Marketing Agencies need to Embrace Diversity

The marketing industry doesn't embrace diversity in its hiring as much as it does in the campaigns it produces.
November 15, 2022

How to reignite your spark

Creative burnout is more common in marketing than people want to admit.
November 8, 2022

How brands build loyalty

Building brand loyalty requires attention and communication with your past, present and future clients to create an emotional bond between them and your products and services.
November 3, 2023

Finding a Brand Personality

We are in the business of helping brands develop a #brandpersonality that creates a positive emotional bond with the public.