The
Merchant North
Blog

Welcome to our world of marketing exploration. Here, we demystify the secrets of successful marketing campaigns, decode industry trends, and share expert advice to elevate your brand presence.
Our dedicated team curates a diverse range of topics to cater to your specific needs and interests.
We've got you covered from tips to boost your social media engagement, optimize your website for conversions, enhance your email marketing strategy, and so much more.
April 23, 2024

Decoding Viral Marketing: The Psychological Keys to Success

Viral marketing success hinges on understanding psychological drivers like emotion, social connection, and curiosity to craft compelling content.
April 8, 2024

Soul of the Brand: The Power of Defining and Expressing Your Core Values

Your brand logo may be recognizable and your tagline catchy. But does your brand truly resonate with and inspire your customers?
April 2, 2024

Workplace Wellness: Creating a Nurturing Environment for Marketing Pros

At Merchant North, we're marketing professionals immersed in the industry, and we know firsthand how a nurturing work environment leads to a happier, more creative, and more productive agency.
March 25, 2024

The Ethical Marketer: Navigating Privacy and Trust

For today's marketers, privacy is no longer an optional checkbox; it's central to earning lasting consumer trust and loyalty.
March 19, 2024

Diversity and Representation in Marketing

Investing in diversity and representation makes good business sense.
March 4, 2024

Building Brand Love: Creating Authentic Emotional Connections with Customers

Modern brands must build authentic emotional connections with their customers to foster true brand love.
February 20, 2024

Humanizing Brands in the Era of AI: Balancing Technology and Personal Touch

AI can help brands deliver exceptional customer experiences when leveraged strategically alongside the human touch.
February 5, 2024

Growth from Within: How Employee Development Strengthens Your Brand

Your employees are your brand's greatest asset. When you invest in developing your people, you strengthen your brand from the inside out. Employee development should be a core part of your brand strategy.
January 30, 2024

Leveraging Peer Influence in Marketing

In marketing, the phenomenon known as social proof can be a powerful tool for influencing customers.
January 23, 2024

Integrated Marketing Campaigns: Align Touchpoints to Earn Results

Consumers face a deluge of marketing messages across countless channels and touchpoints but how do you cut through the noise to reach customers and earn results?